Experience
EDUCATION: CALIFORNIA STATE UNIVERSITY - FULLERTON
BACHELORS OF ARTS - BUSINESS ADMINISTRATION WITH AN EMPHASIS ON MARKETING
HUMAN MARKETING
SOCIAL MEDIA MANAGER
IRVINE, CA
DEC 2021 - PRESENT
Type: Marketing Agency
Develop and refresh social media strategy, onboarding and brand discovery process for new and current clients. Present new strategies and ideations to clients on a monthly basis with reporting along with insights.
Produce photoshoots for rebranding and content creation. Manage end-to-end production processes, including pre-production planning, location scouting, equipment setup, and shooting.
Produce in-house agency shoots for clients for video and photos for micro-campaigns.
Provide branding insights, creative direction for social media content while collaborating with internal design team and develop video strategy with external agencies to produce content for clients as needed for goals and acquisition benchmarks.
Manage client relationships as account manager and point of contact in place of account executives for social media based projects and higher social media retainer clients.
Created viral Tiktok that gained 100K+ likes and over 3.4 Million Views for a CPG client.
Increased engagement for a non-profit client in one quarter by 588%, increased growth by 25% via Instagram, and doubled Linkedin growth by 128%.
Increased engagement for a specialized travel group resulting in 2833% growth.
ENZOANI
SOCIAL MEDIA + CONTENT MANAGER
TUSTIN, CA
APR 2018 - JAN 2021
Type: In-House, B2B, Bridal
Now known as Bridal Collective
Coordinated between international offices with the latest reports and procedures from main headquarters. Collaborate with internal teams to create landing pages and optimize user experience to funnel users to last step.
Translated and created reports (monthly, quarterly, annually) of website traffic, social media engagement, and trends. Track competitors within the industry while observing growing trends.
Identified and built relationships with prominent influencers and thought leaders relevant within the industry.
Researched, developed, and executed influencer marketing strategies and creative campaigns to target audiences.
Oversaw photoshoots and gave insight to production team such as new ideas, industry trends, and best-performing photos.
Created specific audiences that ranged from regionally to globally to create better-targeted audiences to boost social posts and use for paid social.
Created monthly newsletters, blogs, and product highlights to drive website traffic from social media and SEO.
Create email and ad campaigns promoting trades show events, products, and new blog releases on both B2B and B2C channels.
Created social media guides and organize training events to help provide insight for business partners on how to properly use tools, grow social media presence and translate to sales.
Oversaw 3 different brands, providing strategy, content calendars, and analytics for; Enzoani, Badgley Mischka, and Elysee Bridal.
Badgley Mischka:
In less than 2 months was able to grow this brand from 10,000 followers to 60,000 followers via Instagram.
YoY analytics from 2018 to 2019 were: 571% up over total impressions, 1,497% up from total engagements, 1,758% overall likes, 1,0652% up total comments.
Enzoani:
YoY analytics from 2018 to 2019 were: 103.35% up over total impressions, 569% up from total engagements, 67% overall likes, 57% up total comments.
BOSCIA
SOCIAL MEDIA + DIGITAL MANAGER
TUSTIN, CA
JAN 2021 - APR 2021
Type: CONTRACT, In-House, B2C, CPG, Beauty, Skincare
Implemented and executed new product launch campaigns across all social media platforms working closely with influencer agencies and independent influencers.
Worked alongside the product development team to provide insight of customer feedback via social media insights about current products and potential new products.
Managed current influencer list whilst scouting new influencers who fit brand’s image and value. Coordinated with companying influencer agency with new product launches.
Partnered closely with sales to promote products in different selling channels (Amazon, Sephora, Ulta).
Created video content and photos using Adobe Creative Suite (Photoshop, Lightroom, Premiere, Illustrator).
MORNING LAVENDER
SOCIAL MEDIA MANAGER
TUSTIN, CA
APR 2021 - JUL 2021
Type: CONTRACT, In-House, B2C, CPG, Women’s Fashion
• Lead the creative team with graphic designer, copywriter, and coordinator to launch bi-monthly campaigns.
• Liaison between influencers and headquarters. Created a system for influencers and headquarters to have an influencer strategy, outreach program, budget, and contract agreements.
• Designed, developed, and maintained social media presence under @shopmorninglavender and @morninglavenderoc
• Launched ambassador and affiliate program with the purpose to gain user-generated content, work more with micro-influencers and create a rewards system for loyal customers.
• Created a system for reporting to translate and create reports of website traffic, shopping trends, social media engagement, and trends. Track competitors within the industry while observing growing trends.
• Created video content for Instagram reels and Tiktoks with trending themes to be reposted to popular relevant accounts.
Created highest viewed and most liked video content on both @shopmorninglavender and @morninglavenderoc
• Provided insight to e-commerce and product development team with social trends with customer insights.
INCREDIBLE MARKETING
SOCIAL MEDIA COORDINATOR
TUSTIN, CA
JUN 2017 - APR 2018
Type: Agency, Medical
• Engaged with major brands and influencers to raise follower counts on over 60 clients while tracking ROI for medical spas and plastic surgeons nationwide.
• Ensured projects are finished and delivered in timely manner to clients. Report and analyze monthly campaigns with Google Analytics or preferred analytics system.
• Curated and design content. Created tagline and monthly promotional campaigns for social media and emails.
• Community manager for VIP clients. Engaged and replied to users with concerns or questions pertaining to procedures or health concerns.
SCHIEFER CHOPSHOP
SOCIAL MEDIA INTERN
COSTA MESA, CA
JAN 2017 - MAY 2017
Type: Agency
Assisted with media buying tasks, contacted potential vendors about placement, reported print and digital analytics, monitored sponsored posts, work with Google Analytics & Adwords, and Facebook Ads.
Created ideation for Snapchat Advertisements, Instagram content, and stories, develop content plans with schedules, create company event flyers, copy write posts and blogs, coordinated events and scheduling.
Developed site maps and wireframes, assist with UX and UI quality assessment, assist with script editing, help to create creative decks and presented ideas.
SKILLS + PROGRAM FAMILIARITY
Photography
Lightroom
Photoshop
DSLR
Drone Photography
iPhone
Videography
Inshot
Adobe Premiere
Native Tiktok Platform
Instagram Reels Platform
Drone Video
Graphic Design
Photoshop
Illustrator
Figma
Canva
Social Media Platforms:
Tiktok
Instagram
Reddit
Youtube
Pinterest
Facebook
Twitter
Social Media Tools:
LATER
Planoly
Buffer
Sprout Social
Hey Orca
Hootsuite
Hubspot