The Goods

 
 
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SOCIAL MEDIA KIT

Purpose: To give insight and guidance to our retail partners into the world of social media. Tips and tricks for the latest app updates, recommended tools to use and learning basics of how to handle a business account via social.

Highlights included:

  • Explanation of a “call to action”

  • Best practices when scheduling and posting

  • How to create a business profile

  • Analytics, and how to translate

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USER GENERATED CONTENT

Purpose: To encourage brides to share their stories so that we may share it with others. To show that weddings do not need to be the same, or the bride. I wanted to diversify who would we would featured based on what gown they chose, and who the bride is. Quality of the photos also factored in. Generally when a bride is featured she would have the following to help promote:

  • A Featured blog post

  • Social media posts

  • Dedicated eBlast

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Analytics

2019 Analytics compared to 2018

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